Our Story
Solid Gold, Never Plated
Yeah It’s Jewelry is a Los Angeles-based fine jewelry company built on one unwavering principle: solid gold, never plated. We’re here to make fine jewelry feel approachable, exciting, and worth investing in.
We seek out beautiful and unusual solid gold jewelry from around the world, from rare vintage finds to playful contemporary pieces. We hope you find something you’ll treasure for years to come.
Meet Chloe
About the Founder
Chloe Weitman founded Yeah It’s Jewelry in 2021, building the brand around her love of solid gold and jewelry history. Since then, she has grown a community of 100,000+ jewelry lovers.
With a B.A. in Art History and professional training through the Gemological Institute of America’s AJP program, Chloe brings a deep knowledge of jewelry history, craftsmanship, diamonds, colored stones, and solid gold to everything she curates.
Her distinctive eye blends rare vintage finds with playful contemporary designs, creating a collection of distinctive, heirloom-worthy jewelry with a modern point of view.
